In September 2015, Bakkavor Foods, the food manufacturing giant, approached bcs Agency to discuss the launch of their first ever casual dining restaurant in Nottingham city centre, a city that is fast becoming the culinary capital of the UK. The restaurant was to be an exciting new concept in the UK, offering fresh, fast, custom-made pizza in 180 seconds using a 900-degree oven.
With a range of 50 fresh toppings, the Inferno concept aims to reinvent pizza with the freshest, fastest custom pizza ever; firing imaginations with unlimited choice at a great every day price. The vision? To be the number one quick service pizza place on the high street.
We were tasked with developing a rallying brand - fun, irreverent, edgy, creative and exciting yet approachable, with an inclusive tone of voice that was sufficiently confident to be self-deprecating.