Timico

Services: Public relations, Press releases, Digital strategy, Social media

Situation

bcsAgency actually lost the pitch to handle Timico PR in Summer 2011 against a London based agency.

 

Task

bcsAgency were then asked in and appointed to handle the trade press and regional launch of their data centre.

Action

With under a month (including the festive break) bcsAgency deployed a broadcast, print and online PR campaign, developed press releases specific to each target media audiences and even put forward bcsAgency director Rob Wilmot to be on the guest panel of speakers.

Results

Broadcast, regional print and trade media as well as social media achieving a 7x return on investment (by equivalent advertising value).