Siemens

Services: Public Relations, advertising, direct mail, integrated campaigns

Situation

bcsAgency has enjoyed a long-standing business relationship with global communications giant Siemens that dates back to before the agency’s inception.

 

We have undertaken several large (and small) projects for Siemens including handling their UK trade public relations account, ad hoc advertising, direct mail and integrated campaigns.

 

Task

Convergence was becoming the default name for all matters related to enterprise-level communications, from government offices and police forces through to large corporations. Siemens briefed bcsAgency to ensure they were positioned right at the heart of the topic and as the “go to” solutions provider of enterprise technology.

 

Action

After desk and customer research and some “blue sky/what if” sessions with the Siemens marketing team, bcsAgency developed an engaging strategy that focused on visual metaphors to over-exaggerate the principle concerns and motivations of each key target.

 

Result

Due to client confidentiality, actual results on this campaign cannot be provided. But, if you consider the campaign was repeated on several occasions and extended in other sectors, that might just give some clues.