Miller Homes

Services: Public Relations

Situation

Miller Homes is the national, award-winning housebuilder, with a number of existing and planned sites across the East Midlands. In a competitive market, and particularly one that is often hit when the economic environment is tough, it was essential for Miller Homes to be ever-present in the media.

 

Task

Miller Homes has worked with bcsAgency for a number of years, and tasked the agency with ensuring that the company was high profile in the region, its developments were featured regularly and key messages were heard.

 

Action

bcsAgency has a wealth of experience in the housing sector. From both a PR and an advertising point of view, our contacts in regional media are second-to-none, so we knew just what to do to promote the housebuilder. We proactively set out to create development-led press releases, property and site-specific features, thought leader contributions to features, Tweets, blog posts and more. Our actions also included advising on launching new developments and contributing to the national network of agencies for Miller Homes. We also took the idea that we needed to be creative – so we created oodles of imaginative ideas with good photo opportunities.

 

Result

The results speak for themselves. The property sections of regional newspapers regularly featured Miller Homes on their pages and, because they had real “news” in them and we directed some really great photos to accompany them, the articles had real “stand-out” from competitor housebuilders. Although we can’t go into too much detail because of client confidentiality, coverage, complete with specified key messages, increased year-on-year.