Jewson approached us to deliver a fully functioning e-commerce website that would act as the central focus for their Tools & Accessories department.
To deliver a site that worked as elegantly as possible with Jewson's in-house ordering, invoicing and processing systems whilst ensuring the site provided the customer experience required on an ecommerce site.
We provided a full service for this project, right from requirements capturing, through user interface design through to build, testing and launch. The website was delivered in the Magento e-commerce platform, with bespoke code to enhance the core functionality of the platform.
bcsAgency also acted as the lead agency to help to integrate and manage a large PPC campaign and install an advanced search facility to enhance and improve conversion rates. We also delivered a social media campaign (you can more about this here) that helped to drive awareness, traffic and increase Jewson's social media footprint.
The website allows users to choose from home delivery or collection at one of Jewson's branches and we worked closely with Jewson's supply chain and customer service operatives to ensure that all aspects of the transactional process worked as smoothly as possible. The branch finder element of the site was integrated into Jewson's branch finder API, allowing users to search for their nearest branch from the 600 Jewson have across the UK.
Phase 2 of the project will be the development of a dedicated mobile site which will begin production in 2013.
Sector: Construction & Trade
Location: Binley, Coventry and 600 branches nationwide