Interfleet

Services: Public relations, Design for print, Strategic support, Key message development, Campaign planning.

Situation

Based in Derby, Interfleet Technology is an international rail technology consultancy group with a proven track-record of delivering business benefits to their clients. With offices around the world its consultancy services are used by a number of organisations in the rail industry, from engineering departments to franchise teams.

 

Task

Interfleet required their profile to be raised regionally, nationally and internationally with an agency that could assist them in integrating all of their core communications so that a consistent message could be delivered.  This required strategic advice, core message development and public relations that worked for the business on an international B2B basis.

 

Action

Over the last six years the bcsAgency has worked in partnership with Interfleet to develop the core marketing proposition, business promotion programmes and results driven public relations.The agency PR team has raised the profile of the business as a successful rail technology consultant and supported Interfleet at major international industry exhibitions, training key Interfleet staff in the art of media relations.Marketing communications have been developed for both the businesses promotional needs and web requirements. The bcsAgency also provide consultancy services for social media engagement.

 

Result

The bcsAgency has been able to secure valuable coverage consistently communicating key messages for Interfleet in relevant international media. Marketing communications material has delivered great results and the agency’s strategic approach to key message development and its implementation has got the right message to the people that matter to Interfleet.