Interfleet

Services: Public relations, Design for print, Strategic support, Key message development, Campaign planning.

Situation

Interfleet Technology appointed bcsAgency in 2006 to handle global PR and integrated ad-hoc marcoms.

 

Task

Attracting larger rail sector clients outside of its predominantly rolling stock and infrastructure portfolio without losing their "personal touch" DNA.

 

Action

Undertook a proposition/key messaging workshop and then delivered the agreed new strategy externally  through case study and thought leadership led global PR, Vblogs, social media, web, rework of BD presentation, sales literature and bespoke events backed by strong internal comms to ensure buy in/delivery of the highest services levels.

 

Result

Now the default name for rail consultancy and acquired by SNC-Lavalin group in 2011.