Framework

Services: Social media stategy, Social media training

Situation

Framework is a Nottingham based homelessness charity which provides a broad range of services from sheltered accommodation through to social enterprises and alchohol and drug dependency support. 

 

Task

Framework was keen to look at leveraging social media to draw attention to their work, the effect impending government cuts would have on its services and to help raise funds and awareness of their Big Sleep Out 2010.  bcsAgency was asked to train Framework staff on the benefits of using social media, and then train the staff on best practice for social media.  In addition bcsAgency was also asked to form part of a working group to help drive Framework's social media strategy forward.

 

Action

bcsAgency worked closely with Framework's fundraising, marketing and communications team to plan a series of training and awareness sessions with their staff.  This involved training in groups, but also 1-to-1 desk support.  Training sessions were followed up by a social media strategy day to review progress and plan how social media was going to be used moving forward in order that Framework could achieve their objectives and goals.

 

bcsAgency were also "hands-on" at the Big Sleep Out 2010, attending the event to shoot short video's about why people believed in Framework as a charity and to encourage the hardy participants to use social media to document their night on the streets.

 

Result

Framework has built a strong following across Facebook and Twitter, and at bcsAgency's advice have implemented a well visited blog on its existing website.  The blog is being utilised for a huge range of material, from fundraising and promotion through to promoting Framework's social enterprises.

 

As a result of bcsAgency's work with Framework we have recently been commissioned to begin work on a website for a department within Framework.