Capital One

Services: Direct marketing, Digital marketing, Concept development, Marketing support

Situation

Capital One is one of the UK’s major credit card companies but also provides a range of other financial services that customers can take advantage of. It is now one of the most recognised brand names in the sector and has established itself as a household name.

 

Task

bcsAgency was tasked with the management and deployment of Capital One’s direct marketing activity with the aim of targeting multiple markets including sub-prime, savers and prime markets. It worked with above-the-line agencies to ensure that the marketing communications material produced was consistent and impactful.

 

Action

bcsAgency worked closely with Capital One’s marketing teams to develop marketing material across direct mailing packs, digital online marketing and product brochure packs that delivered results. As an agency we deployed a “test and learn” strategy to increase results and conversion and its not uncommon to find us studying the response data produced in campaigns in great detail.

 

Result

The direct marketing activity we produced delivered brilliant results and some of our packs where recognised by marketing magazine as achieving some of the highest recall figures within the sector.