Just having a list of names and addresses doesn't mean that you have a great mailing list.
But being able to segment your data by customer type or identify specific characteristics means that you can develop a really strong database of existing or potential customers that will respond to your direct marketing and create great response rates.
We can help review your data, suggest ways to improve it and increase response rates based on the characteristics of your existing customer base. We've helped clients to source and purchase data, cleanse databases and segment. If you'd like to know how we can help then drop us a line.