User experience as a term is now very much in the public domain, freed from the technology speakers. It exists because it has to - if you have a website that delivers a bad user experience, it’s not going to work for you.
The key to success here is in the planning. Get the site map right, organise the wireframes, and ensure that it meets the audience’s needs, then the customer journey should be a pleasant (and profitable) one.
To find out more about how we can help improve your customer experience, drop us a line - we are always happy to talk.