No doesn’t always mean no

Last summer I was part of a pitch team here at bcsAgency for a technology account I’d been in conversation with for several years. The organisation fitted our profile of prospect and we invested a ...

So…who’s your Mark?

I called the agency very early this morning hoping, rather than expecting, to get a reply. I was delighted to be greeted with a professional response “Hello bcsAgency, Mark speaking. How can I help you?” ...

Is modern technology really eating into our ‘downtime’?

So now we are all back bright eyed and bushy tailed after the Christmas break here’s the one thing I keep hearing from clients/team members/contacts etc: “Isn’t it great to go away for the festive ...

5 ways to improve your email marketing

Email marketing is a quick and effective way of getting your message through to existing and potential customers. It’s a core part of the marketing mix now and we recommend it as a communications channel ...

Being social – the serendipity engine

On Tuesday this week I gave a seminar at Online Information at Olympia on how to build and leverage a world class network on LinkedIn. I love giving presentations as I really get a buzz ...

Cat got your tongue?

Not since an unsuspecting moggy was callously thrown into a wheelie bin, has a cat caused such a political furore; but then again, never has social media played such a prominent role during a Conservative ...

Game on – Energise your business with social media games, by Jon Radoff

Review by Murray Carmichael-Smith I put myself forward to review this book as the subject matter itself, social media games, is of zilch interest to me personally, however with one of my teenage sons being ...

3 items that get overlooked in Google Analytics

Google Analytics is an excellent site analytics tool (considering it comes free of charge) and it provides a vast majority of people with the detail they need on their web traffic. Over the years though, ...

Choosing a PR agency: location, location, location?

As a Midlands-based integrated communications agency, we’re often asked whether we feel it’s important that businesses select a regional agency to manage their PR. Often regional agencies have extensive local knowledge and have working relationships ...

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